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Search Engine Marketing (SEM)

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All You Need To Know
About Search Engine marketing (SEM)

Search engine marketing is a great tool for growing your business and building a niche to sustain and evolve. Because it uses the advertisements appearing on search engine results pages, it becomes more important to stand out among thousands of businesses.

Please read this guide and learn more about effectively promoting your products using search engine marketing.

Search Engine Marketing

Search Engine Marketing – A General Summary

In simple words, by using this digital marketing strategy, one can make a website viable on search engine results pages. For example, suppose Google users use a particular word to find what they are looking for. In that case, they will come across several results, which are again keywords used by the advertisers so that their website appears in the first few pages of the search.

Search engine marketing is a powerful way of letting the advertisers advertise their ads in a competitive crowd that is cent percent agreeing to make a purchase and sign the deal impromptu. And this feature is what makes this mode of digital marketing unique from other types of marketing. You have the audience, have the platform, and have a deal ready for you.

These advertisements are known as pay-per-click ads and are mostly visuals that can be clickable, which takes the users to their actual site. They can come in various forms, such as small texts or shopping ads, or consumer-based advertisements that let the users see important information regarding the product.

Search engine marketing can also incorporate Search engine optimization, wherein businesses have a place in the search engine results pages. However, their content has relevant keywords without the need to pay. On the other hand, businesses in search engine marketing have to pay Google to promote their advertisements on search results, unlike search engine optimization.

How Does SEM Work?

SEM or search engine marketing is an essential marketing mix that your business needs.
It transforms your web presence and gives you an edge over your competition.

Keyword Research & Strategy

Ads Creation & Landing Page Development

Account Setup and Tracking

Campaign Launch and Monitoring

Campaign Launch and Monitoring

Evaluation and Analysis

Evaluation and Analysis

Our SMM Services

We take pride in the fact that our SMM services are top world class. We have the ability,
vision, experience and resources to make your business outperform, in your niche keyword category.

Keyword Research and Strategy

Keyword Research and Strategy

Keywords form the heart of any SMM campaign or any other SERP campaign. Here is where we come into picture. We not only research the suitable keywords but also build effective strategies to make your site take the lion's share of the traffic for that keyword.

Video Advertising

Visual advertising especially through video creates a long lasting and high converting traffic. That is why we have high expertise in video advertising.

Social Media Paid Advertising

Social Media Paid Advertising

The impact of social media can be humongous in the present times. We create accurate, audience specific social media paid advertising, that stimulates the right emotions of the consumer and compels him or her to visit your site or page.

Landing Page Conversion

Landing pages are the make or break deal. If your landing page is not properly optimised, then you would never break into the search engine rankings, We provide you with perfect landing page conversion ratio.

Remarketing

Remarketing

Remarketing is the perfect way of connecting with people who have visited your site or page previously. They have a high probability of conversion. We provide you with 100% converting remarketing strategies.

Local Ad Marketing

Understanding the local market is vital to your business. So it is all the more important to tap into the local market. We design marketing strategies for you, that are connected to the local area’s niche issues.

Search Engine Optimization

We pride ourselves for being pioneers in SEO or search engine optimization. We would provide you with holistic development through accurate, targeted and result driven SEO.

Google Ads Management

Google Ads Management

Depending upon the keyword density and niche competition, google ads does add to the competitive edge of the one using it. We are experts in creating google ads and delivering converting results for you.

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Keywords- The First Step Towards Search Engine Marketing

Keywords are the terms used by users on Google to search for results, and if your content includes these keywords, then your advertisement or website gets showcased in the first few search engine results pages.

These are search queries by the users, and they form the foundation of search engine marketing. For instance, if your ad includes the phrase ‘buy Instagram likes online,’ your ad will show up whenever the users type these phrases or few terms from this phrase.

Here are four types of keyword that you need to include to strengthen your Search engine marketing campaign:

Same match keyword

Here you have target words the are same, mean the same, or highly similar to the keyword. It can incorporate singular, plural forms of the keyword, misspellings, synonyms, abbreviations, or different words with the same meaning. For instance, when targeting a vegan diet, the campaign can also focus on veganism, vegan diet, vegan's diet, vegan.

Umbrella keywords

These are broad match keywords that include similar sentences or phrases, singular or plural synonyms of your actual term or a query. So, for instance, if you're targeting a broad match keyword buy likes online, you can also target 'buy YouTube subscribers' and 'buy Instagram comments online.'

Phrase match keywords

By the terms themselves, you will understand that this target is the exact phrase or phrases included before or after the keyword. So, for example, if your keyword includes exotic celebrity vacations, the campaign can also target terms like ten best celebrities exotic vacations, exotic celebrity vacations, and exotic celebrity vacations at a low price.

Excluded keywords

These are negative keywords that you ought to refrain from because they are variations of the keywords we discussed above and shouldn't be used in your search engine marketing campaign. They are semantically related to your keywords but are non-related to the search intent. For instance, if your target term is a vegan diet, its negatives will include vegan diet products. Here, the campaign is about introducing a vegan diet and not advertising vegan diet products. So the intention of these words would be different, bringing two different searches here.

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Account Structure- Search Engine Marketing Fundamental

So now that you are aware of the basic fundamental unit of search engine marketing, a keyword, use it wisely for your next campaign. Next, let’s move onto another important feature of keywords, and that is account structure.

Search Engine Marketing Fundamental

It is a systematic organization and setup of your entire campaign. Here, keywords and relevant phrases or themes are categorized together to build campaigns within your account. So the major groups include campaigns that can be categorized into ad groups which are further differentiated into ad keywords.

The campaign takes the highest position within the account and includes aims, goals, strategies, and target settings. They are used to group accounts based on relevancy and similarity within the themes. The themes include target audience, products and services, prices, and promotions. For instance, if the campaign targets a vegan diet, the campaign will include people on a vegan diet and people introduced to a vegan diet.

Ad groups -

They fall under campaigns and group the campaign into specific, relevant themes. For instance, the vegan diet campaign will have two ad groups- a vegan diet trainer and a vegan diet user.

Ads keywords -

These include the group's target audience and theme. It includes no more than two or three ads with 20 keywords maximum. For instance, a vegan diet trainer ad will create keywords for the trainers, while the vegan diet user ad will design ads for people wanting to start with a vegan diet.

Apart from the account structure, one also needs to focus on Search engine marketing targets that would direct when and to whom to show your ads. This can include targeting specific geographical locations, diurnal targeting wherein the ads are promoted only during specific times, demographic targeting, targeting specific people, and device targeting to target the ads to certain electronics such as smartphones or laptops.

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Tips On Creating A Powerful
Search Engine Marketing Campaign

Now that you are familiar with the basics and the fundamentals of search engine marketing, your next step is to use these tactics to make the best use of this digital marketing tool.
The most important step here is to conduct effective keyword research. Since keywords are important terms, you ought to identify the popularity by using various key search tools such as Alexa’s keyword difficulty tool to navigate the most popular and potent keywords and phrases related to your business.
Optimizing your website is another vital tip that can be illustrated by re-writing your content using the most popular keyword or using technologies that best read your content, such as content that includes stats and graphs.
search engine marketing methods
Generate links because you need to be at the top of the rankings. If sites present an inbound link to your account then, your site will be disguised to be valuable, and this is possible if you tie up with some of the reputable industries, directories, and companies.
Use social media to solidify your campaigns. In recent times, social media platforms have expanded their niche in e-commerce, helping businesses to reach and engage with the audience on a one-to-one basis.

The bottom line!

This was a basic guide towards introducing Search engine marketing, its fundamental basics, and a few tips to get you started along. Of course, your next focus should be your customers, for which you need to continue looking into keywords and making the best use of your campaign.

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Frequently Asked Questions

It is 100% beneficial for your site and brand. It gives you a deciding edge over your competition. SEM gives you the ability to grow in traffic and gives you the edge in niche markets.
Search for a company which can give you the best results. You share with you how they are going to make you popular. Reviews and online testimonials can also be a deciding factor.
It is the most successful marketing tool available in the present market. Millions and millions of your potential clients are online. SEM opens up this opportunity for you.
The biggest indicator is your website traffic and increasing sales. Still the SEM efforts take time to bear fruits, so it is always better to wait for a few months.

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