Integrated Online Marketing Strategy
What Is Integrated Digital Marketing?
Search Engine Optimization
Search Engine Marketing
Web Development and Design
Social Media Marketing
Content Marketing
Paid Advertising Campaigns
Local Listings Management
Integrated digital marketing communications incorporate sales promotion, advertising, direct marketing, public relations, social media, customer support, and relationship management. Online marketing strategies rely on all the tactics and tools to work together toward a defined goal focused on the customer’s requirements.
- Clear mindset
- Define high-level objectives
- Make decisions on key tactics often driven by budget.
- Set Key Performance Indicators.
- You utilize multiple channels like Email Campaigns, SEO, SEM, etc., to market your website.
- A team is working together, ensuring every channel is cohesively achieving your goals.
How A Digital Marketing Strategy Creates Value?
Companies need strategies to succeed. These strategies are designed to relate to the new customer behaviors.
Some of the top digital marketing strategies include:
Search Engine Optimization
Optimizing a website to assist search engines in understanding your products and services, customers, location helps your website place on the first few pages of a search engine. Over 90% of search visits come from the first two pages of search results.
Email Marketing
It is still an effective way of connecting with your market. Email marketing, if used appropriately, keeps your brand at the top and provides valuable information to your target customers and market.
Content Marketing
Content is the main thing on the Internet. Without content, users do not understand anything. Content provides context and grows on your company value.
Digital Advertising
Digital advertising includes pay-per-click ads on the platform they appear, display ads in social media and other websites, native advertising videos and blogs, video advertising ad rolls, influencer advertising, and text ads.
Reputation Management
Social proof and online reviews have become essential in online marketing. Users tend to trust products and companies that their friends and associates recommend. Without a good reputation, a company is nothing.
Conversion Optimization
Driving traffic to a website is a challenge but getting conversion is the goal. Some many strategies and tactics can be employed by businesses to enhance the conversion of their website and web properties.
Marketing Automation
It is a method of personalizing Email, content, and communication for your target customers, making your communication more effective and relevant.
Social Media
Social media is integrated into our communication guides and is a required method of promoting and sharing businesses in 2021.
Let Us Help Develop Your Digital Marketing Strategy
What Are The Channels Of An
Integrated Online Marketing strategy?
First, you have to recognize the channels.
Content Marketing:
The Content Marketing strategy should also have to align with the other tactics.
It's essential to create effective, useful, interactive, and engaging content with the same voice you're speaking in all the other channels.
Also, focus on the user experience and produce content that approaches the buyer persona's needs and it's engaging to read.
You can send an audience from Instagram or Facebook to sign up for more on the website if your content follows your Social Media strategy.
Organic Search:
Organic search leads prospects to pages representing who you are and what you're offering, which means your content must be relevant and engaging enough to the audience to make them take the next step in the buyer's journey. You can do that by applying SEO techniques, like link building, trending, and relevant keywords, and optimizing your website's loading speed. The organic search channel focus on audience keywords.
Tools:
- Google Ad words
- Bind Ads
- Blog posts (content)
- Technical SEO
Social Media:
This channel gathers billions of users. Popular social platforms such as Instagram, Facebook, YouTube, Twitter, and LinkedIn have its style and require different approaches.
Although, you have to make sure your brand is essentially conveying the same image on all these platforms. Then, you can increase your strategy that's familiar to the audience.
Design a brand personality, with a clear language and voice to use in every media. You connect with users by doing that and make them trust you, build a relationship.
This channel revolves around the audience demographics and behavior.
Tools:
- Social Media platforms- Facebook, Instagram, Twitter, Linkedin, Youtube.
- Content Marketing- 80% Thought Leadership & 20% Promotional
- Sponsored and Paid Ads
Paid Advertising:
This channel can complement the other ones.
- Social media ads: visual ads created to publish on social networks.
- Display ads: banners that interact through visual and text on sites and blogs;
- Paid search: pages that show up on the first page of Google results page;
Why Do You Need To Take Action On An Integrated
Online Marketing Strategy In 2021?
Some Useful Tips-
Understand your Target Audience:
In 2021, marketers have plenty of choices to promote their business. And before starting, it is important to identify your targeted audience based on demographic attributes like location, age, interest, or behavior. It will help you to develop your voice and identify the best digital channels to reach out to them.
Select your Channels:
It is unnecessary to be everywhere, but you should pick out the best digital channels that help you achieve your objectives and focus on them. Several marketing channels like Social media, Email, search engines, and paid ads impact the customer at different platforms to their purchase.
Maintain Consistencies:
Your visual identity in these channels should be consistent and deliver the same brand message. Applying a coherent approach is crucial in an integrated digital marketing campaign. Therefore, maintain the same look and feel, aesthetic, common colors or fonts, etc.
Summary of Integrated Online Marketing Strategy Channels:
Outline of Social Media Marketing Efforts:
Research
Audiences
Communities
Brand voice
Influencers
Owning profiles
Social platforms
Outline of the SEO Efforts:
Keyword research
Competitive research
Technical SEO, site structure
Backlinks
On-page optimization, landing pages
Outline of the PPC Efforts:
A/B testing of both ads and landing pages
Conversion optimization
Research
Ad copywriting
Competitive research
Analytics of results
How SEO, Social Media Marketing, and
PPC Advertising Integrate?
Social, SEO & PPC Integration:
- Social research and competitive SEO research have a lot of similarities. Include PPC competitive analysis, and you will get a more comprehensive idea of the competitive aspect.
- Communication is an integral part of all three channels, and this needs to be consistent throughout all online marketing campaigns.
- Companies can use landing pages in some cases for all three. On-page optimization is important for both SEO and PPC.
- Blog plays the most important role in SEO and SMM. There are cases where experimenting with PPC ads for blog posts can be an effective way.
- Paid social ads include sponsored tweets, social media ads, retargeting on blogs and other social sites, etc. As things grow, new opportunities will arise.
- Images, video, and podcast media are great tools to enhance engagement in SEO and social strategies.
- Keywords are always integrated into the SMM campaign to maximize the appearance on the various social platforms and profiles and understand audiences, influencers, and communities. Plus, PPC campaign data on keyword performance with impressions, conversion rates, CTRs is invaluable for SEO.
- Building relationships is a very significant part of both SEO and Social Media campaigns. A good online relationship can yield some excellent editorial links to your site and help connect you to influencers, online communities, and micro audiences.